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Inside:

Table of Contents

Introduction……….. 3

Step #1: Know your product and/or service……….. 5

So what is your product and how do you know your product?……. 5

Do you know your product – your real product?……. 9

Step #2: Know your customer……….. 12

If you know yourself, you know your customer……. 14

Step #3: Identify your target market……….. 17

The first step to identify your target market, is to ask yourself these two questions:……. 17

Your next step to identify your target market is to ask yourself: what does my customer want?……. 20

Step #4: How to Package your Presentation……….. 23

Package Your Presentation – Stage 1: Steal their attention……. 23

Package Your Presentation – Stage 2: Keep their attention……. 27

Package Your Presentation – Stage 3: Tell stories……. 31

Package Your Presentation – Stage 4: Call to Action……. 34

Step #5: How to Get a New Customer……….. 36

New customer eyeballs on your packaged presentation……. 37

Presentation Methods……. 37

# One-on-One Presentations… 39

# Printed media… 47

# The Internet… 49

# Group Presentations… 54

Step #6: Exploding Your Business……….. 58

Exploding your business – The salesman……. 60

Exploding your business – The business owner……. 63

Exploding your business – The network marketer……. 67

Exploding your business – How to teach?……. 72

Conclusion……….. 76

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